DIGITAL GROWTH STRATEGIES

THAT DELIVER RESULTS.

Do you want to take your business into new heights?

NEW GEN

CONSULTANCY

SPECIALIZED IN

    • Digital Marketing & Paid Social Optimization 

    • SEO & Generative Engine Optimization

    • Media Partnerships & Retail Media Management

    • Efficient Reporting, Creating Benchmarks

    • Conversion Optimization

    • Revenue Strategy

    • Customer Experience & Retention

    • Adtech & Martech usage, New tech, AI migration & set up

    • B2C & B2B marketing

    • CDP & Marketing Automation 

    • Omnichannel POV

    • CRM, Segmentation & Predictive Modeling

    • Analytics (i.e., GA4)

    • Data Monetization

    • KPI, Dashboards & Reporting

    • Generating Actionable Insights

    • AI Consulting

    • Workflow Optimization

    • Developing Custom AI Solutions

    • Team Training & Mentoring

WHAT WE DO

  • AUDIT

    Assessment, benchmarking and roadmap development for business & marketing operations, processes and marketing & advertising technologies that will best suit businesses needs.

    . Internal Infrastructure

    . Media & Technology

    . Analytics & Measurement

    . Data & Insights

    . Strategy & People

    . Digital Transformation & AI

  • STRATEGY

    Analysis of Big Data including customer, product, transaction, behavioral and Web Analytics to generate actionable insights that will drive growth, customer satisfaction and brand value.

    Developing digital growth & transformation strategies, execution plans based on key insights, business analysis and market environment to reach business goals.

  • MANAGEMENT

    Executive Management

    Management partner/Interim CXO for digital transformation, marketing & growth, guiding internal marketing teams and outsource partners, providing organizational & business recommendations to accelerate growth

    Managed Services

    Providing ongoing Growth Marketing & AI Implementation Services including Performance Marketing, Data & Analytics, Conversion Optimization, CRM (Customer Acquisition, Retention), Marketing Automation, Branding, Marketing Communication & SEO, Custom AI Solution Engineering & Development

  • ORGANIZATION

    Training internal teams and business partners to develop & increase digital & AI skill set in order to run & manage marketing operations in the most effective way.

    Digital Talent Sourcing to develop & strengthen business teams.

LEARN HOW WE WORK

FOCUSED INDUSTRIES

E-COMMERCE

We help e-commerce businesses optimize their digital presence, improve conversion rates, and implement effective marketing strategies to drive growth and increase customer lifetime value.

SAAS & START UPS

Our expertise helps SaaS and tech startups scale efficiently through optimized customer acquisition strategies, retention programs, and data-driven growth frameworks.

ONLINE GROCERY

Our solutions for online grocery businesses focus on optimizing the digital shopping experience, improving logistics, and implementing personalized marketing to increase basket size and purchase frequency.

RETAIL

Our retail solutions help businesses create seamless omnichannel journeys that drive sales lift, customer acquisition, and retention while meeting modern consumer expectations.

B2B & TECH

We develop sophisticated B2B marketing strategies that generate qualified leads, nurture business relationships, and create value-driven content that resonates with decision-makers.

FOOD & BEVERAGE

We help food and beverage companies enhance their digital presence, implement effective loyalty programs, and leverage data analytics to understand consumer preferences and trends.

FMCG

We assist FMCG companies in leveraging data analytics and digital marketing to enhance brand visibility, optimize distribution channels, and build stronger connections with consumers.

COSMETICS

Our strategies for cosmetics brands combine digital marketing excellence with personalized customer experiences to build brand loyalty, increase engagement, and drive sales growth.

HOSPITALITY & TOURISM

We help hospitality and tourism businesses leverage digital technologies to enhance guest experiences, optimize operations, and increase bookings through targeted marketing strategies and data-driven insights.

HOW WE WORK

  • We have a plug & play model. You can choose either one or suite of the services in the portfolio.

  • We can work on ad-hoc, specialized, ongoing or periodic projects.

  • We develop & align strategy, deliverables & KPIs prior to any project.

  • Projects are assigned to an account/project manager to act as a central point of contact, monitor KPIs and provide guidance regardless of the size and type of service provided.

 
 

HOW WE DIFFERENTIATE

We are subject matter experts with diverse backgrounds, which enables us to provide a holistic approach with a full understanding of management & micro-operational challenges.

The combination of strategical thinking with digital specialty helps us bring solid business results for our clients. We are your management partner from strategy to execution.

 
 

WHO WE ARE

  • Zafer Ozcelik

    FOUNDER & CONSULTANT

    Zafer Ozcelik has 20 years of experience in growth, digital marketing, e-commerce, data & marketing strategy both in US and in Istanbul.

    Prior to Moventum, Zafer held senior corporate roles such as CMO at n11.com and CDO at Dentsu. Having worked both at brand, agency and media sides, he founded Moventum with a vision to help business grow thru data, analytics, marketing and AI.

    B.S. Aeronautical Engineering, METU, MBA, University of San Francisco.

  • Yesim Patricia Soylu

    DATA & ANALYTICS PARTNER

    Yesim Patricia Soylu has extensive experience in Data, Analytics and Digital Media. 

    Prior to her consulting career, Yesim held senior corporate roles such as Head of Data & Analytics at Dentsu and Digital Media Director for Coca-Cola at Carat. Yesim provides deep expertise in building and executing digital strategies underpinned by data and analytics. 


    B.S. Management, Sabancı University

  • Eda Onsel

    MEDIA & INNOVATION PARTNER

    Eda Onsel began her career as a senior digital analysts  at Mediaedge:cia, WPP in New York. She returned back home in 2009 and started working for the digital team in GroupM Istanbul Office. She held many roles in digital media, performance, client leadership, data & analytics and as partner, innovation at . Since 2019, she does consulting in B2B, ecom, retail, content, and app businesses in data & analytics and performance marketing. Eda joined Moventum as Media & Innovation Partner. 

    B.S. Industrial Engineering, Koc University

    MA, Integrated Marketing, Emerson College

  • Onur Cengiz

    AI ENGINEER & PARTNER

    Onur Cengiz is an AI Engineer specialized in Artificial Intelligence, Machine Learning, and Data Engineering. He has developed numerous AI-based SaaS applications and smart device software in both Turkey and abroad.

    Onur provides consultancy services for AI applications in existing and new projects. By collaborating with various software development companies, Onur has supported the integration of advanced AI systems into their projects and products. 

    B.S. Computer Eng., Arizona State University

    Ph.D. Astrophysics, Arizona State University

ABOUT OUR GROWTH TEAM

 
 

Team of highly experienced, talented & hands on specialists, who gather to help businesses & start ups scale their business rapidly.

Strategy is key but we also value execution and delivery. Results matter.

Vast experience in various size of projects including global brands, enterprises, start ups & popular e-commerce platforms.

Flexible model. We can provide both specific and holistic service depending on the scale and need.

We work remotely out of Istanbul, yet we can adapt to different timezones.